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Welsh taxi firm unveils new brand to coincide with expansion

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One of Wales’ most recognised private hire and taxi companies has unveiled a new brand to coincide with the business expanding its presence from Cardiff across south Wales.

Dragon Taxis’ character logo, which has been a feature on the roads of Cardiff for more than 20 years, has been replaced with a new contemporary logo, focussing on the Dragon brand name.

The launch of the brand coincides with the announcement that Dragon’s parent company, Veezu, will roll out the new Dragon branding across its other Welsh taxi firms – Radio Cabs in Bridgend and Dragon Taxis in Newport – as part of its formation of a south Wales regional taxi hub.

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