Veezu is a unique business model established in late 2013 by two well-known Welsh-based entrepreneurs who had a clear strategy to lead the UK taxi market through an expected period of change and consolidation.

Since its early establishment, with laws dating back to 1831, the UK Taxi and Private Hire industry is recognised as one of the most regulated of its kind in the world. It’s a sector strategically critical to the UK’s transport network where today it services in excess of 600m journeys per annum. The UK industry is said to be worth an estimated £9bn per annum, which mirrors that of other transport networks such as buses and rail.

Veezu has invested heavily in new technology to raise the bar for all consumer types and create a ‘best-in-class’ offering for all B2C and B2B customers.

Substantial investment in a strengthened management team, mobile application and dispatch technologies will see Veezu become one of the leading private hire operators in the UK.



Veezu Passenger


Providing private hire services and executive travel to B2C and B2B consumers throughout the UK.

We’re targeting the acquisition of strong regional businesses across the UK to establish six strong regions by December 2016. We are very keen to talk to smaller private hire businesses with a view to joining forces.

Substantial investment in new cloud-based dispatch technology, improved B2B and B2C offerings, in addition to mobile and driver applications, will see us achieve continued growth both organically and through acquisition.

For more info, contact info@veezu.co.uk

Veezu Driver


Enhanced earnings for self-employed drivers via a suite of competitive training, products & services.

To become a self-employed Veezu driver, you will need to be authorised by the relevant local authority to become suitably licensed, and possess a vehicle which will require the necessary plating to become authorised for use as a private hire vehicle.

Veezu make sure that all drivers go through an induction program prior to joining, to ensure we only work with the very best drivers available.

If you are interested in becoming a Veezu driver, contact us on info@veezu.co.uk

Veezu VIP


Providing a door-to-door VIP consumer experience through stylish & comfortable executive transport.

We are currently in the process of launching Veezu VIP, the purpose of which is to offer UK companies the opportunity of opening a business account. This will include express service, a dedicated pool of smart and fully trained drivers and a fleet of modern vehicles.

You can open a business account, or an individual account if you prefer an enhanced level of service. Both accounts are invoiced monthly in arrears.

For information on how to open an account, please contact us on info@veezu.co.uk

Veezu Assist


Providing claims management and credit hire services to private hire drivers throughout the UK.

Veezu drivers automatically receive the full support of our Accident Aftercare Management service provided by Veezu Assist.

In the event one of our valued drivers is involved in an accident, Veezu assist will take ownership of managing the claim at point of incident through to settlement. We provide a Temporary Replacement Vehicle to ensure our drivers can continue working and earning.

For more info, contact info@veezuassist.co.uk

Veezu Hire


Providing  private hire vehicle rental at competitive weekly prices throughout the UK.

Veezu Hire is a one-stop shop for taxi rentals, and is available to both sub-contracted Veezu and non-Veezu drivers throughout the UK.

Due to the size of our expanding UK fleet, we have used our buying power to negotiate new registered vehicles at affordable weekly rentals, with a number of well known vehicle brands. All rentals include vehicle servicing, tyres and insurance.

For more info, contact Richard on rdavies@veezu.co.uk

Veezu Insurance


Providing a suite of competitive insurance products for private hire drivers throughout the UK.

Veezu is currently an authorised introducer appointed representative for Jelf Group plc, who specialise in personal and commercial insurance.

Working in partnership with Jelf allows us to access and provide a diverse range of competitively priced insurance products for the private hire market.

For more information, please contact us on info@veezu.co.uk


Veezu celebrates donating £50,000 to the NSPCC

Last week, members of Veezu’s senior management team met with Esther Rantzen, founder and trustee of Childline, for a formal presentation on a visit to South Wales to celebrate donating a total of £50,000 to the NSPCC.


The fundraising campaign – known as ‘The Big Drive to stop child cruelty’ – pledged to donate 1p for every passenger journey booked via our mobile App’s. Staff in each of the Veezu hubs, including Dragon Taxis in South Wales, V Cars in the South West of England, A2B Radio Cars in Solihull and Amber Cars in Leeds, also took part in a series of fundraising initiatives, including bake sales, raffles and fancy-dress days, to raise money for this incredibly worthy cause.

The £50,000 raised will go directly to the NSPCC’s Childline initiative, which uses trained volunteers to provide support and protection to children at risk of neglect and abuse.

Kevin Thomas, Group Corporate Development Director at Veezu Group, said;

“Today is a very emotional day for everyone at Veezu; to be able to hand over a cheque for £50,000 to such a good cause and one that was so close to the heart of our former colleague. Joel would have been so proud of this achievement and the fact that we’ve been able to do this is a very special part of his legacy.

“There have been a number of factors that have put Veezu in a position to make this donation; the enthusiasm of our staff for the cause, our customers’ loyalty and the success of the mobile app across the UK. App bookings have increased by 21% from 2017 to 2018 and this is one of the reasons we’ve been able to provide this valuable support to Childline.”

Childline Founder, Dame Esther Rantzen, said: “I am extremely grateful to Veezu for this wonderful donation which will enable Childline to transform the lives of desperate children who have nowhere else to turn. On their behalf, thank you so much for making a huge difference to our work.”

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Veezu launches new Safe Taxi Scheme with Bath Spa University

Veezu has recently partnered with Bath Spa University to launch the latest of our Safe Taxi Scheme’s across the city of Bath. The University are the sixth partner to collaborate with us on the scheme to ensure that all university students can get home safely after a night out, even if they don’t have the cash to pay at the time.

Our Safe Taxi Scheme has been running successfully since it was first launched in Leeds more than 25 years ago. We now run the scheme at Cardiff University and Cardiff Metropolitan, through Dragon Taxis; the University of Leeds and Leeds Beckett University, via Amber Cars; Bristol University and now Bath Spa University, through our newest brand, V Cars.

Bath Spa’s Safe Taxi Scheme is to be used in emergency situations, between the hours of 9pm and 3am, seven days a week. The scheme allows students to book a taxi journey for up to four passengers, to the value of £20, even if they don’t have enough money for the fare.

Under each scheme, local students can call V Cars main switchboard and quote the relevant Safe Taxi Scheme to book, a car will be sent as a matter of priority with the student needing to present a valid student card as proof of ID. The chosen drop-off point must be a student residential address, halls of residence, police station or hospital. Students then have 48 hours to settle the bill at the Student Union, with members of the union team available to offer support and advice.

Bath Spa University chose to partner with V Cars based on the taxi firm’s positive reputation in the city, along with the experience of our similar schemes operating in other parts of the UK.

Enya-Jayne Battersby, Students’ Union Vice President for Community said: “We are proud to have launched the Safe Taxi Scheme with V Cars, which has been introduced to ensure students’ safety. It will give them access to emergency travel when they are concerned for their own, or their friends’, safety.”

General manager of V Cars, Chris Neary, said; “We are delighted to be able to provide this service to students of Bath Spa University, as part of our commitment to ensuring safe travel right across the city. Our experience of operating similar schemes in other parts of the UK has been extremely positive and gives students and their families the peace of mind to know that it is there if needed.”

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Fast Track

Veezu named in Fast Track 100 2018

For the second year running, Veezu has been named as one of The Sunday Times Virgin Atlantic Fast Track 100 Companies! The league table ranks private companies across the UK according to their sales, recognising those with the fastest growing sales income. In 2018, we are ranked 25th in the UK.

This is great news to us all as a group and highlights the benefits of working together across our Hubs and Support Office. Other Fast Track 100 Companies you may recognise include the likes of Five Guys (the restaurant chain), BrewDog (the brewer) and Charlotte Tilbury (the beauty products retailer).


Find more information on The Sunday Times Fast Track 100 below:


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Acquisition boost for V-Cars

Veezu Holdings has increased the capacity of its Bristol-based fleet by 20% with Call Cars becoming part of regional taxi operator, V Cars which is already operating in Bristol, Bath, Chippenham and Swindon.

The deal makes V Cars the largest taxi and vehicle hire operator in the Bristol area, delivering more than 3 million passenger journeys a year. Former shareholder of Call Cars, Steven Kelly, remains with the business to support the transfer of the fleet over to the V Cars brand and become a key member of the V Cars management team.

Nathan Bowles, CEO, said “The acquisition of Call Cars has significantly expanded the capacity of V Cars fleet and strengthens our local service offering in one of our key regional hubs. Call Cars drivers and passengers will now have the opportunity of experiencing Veezu’s market-leading booking technology and service standards, which will improve the customer experience. Passengers will be able to enjoy the ease of booking and paying for services via the V Cars mobile app or phoning our call centres and connecting with our local staff to book and pay for their journeys with cash.

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Veezu celebrates another successful year at Fast Growth 50

Following yet another exciting year of growth, Veezu has made it in to Wales’ Fast Growth 50 Awards for a 4th year in a row, which was attended by over 900 representatives from Wales’ fastest growing companies. The business achieved growth of 115.8% between 2015 and 2017, which helped Veezu win the prestigious award for Sustainable Growth (sponsored by Barclays) for a 3rd year running.

Nathan Bowles, CEO, said “The success of Veezu is a result of an incredibly strong team, along with our continued investment in our consumer booking application. By introducing the booking app we have simplified the process of ordering, tracking and paying for a taxi in the local communities we operate in. This is a first for these towns and it has proved extremely popular, we are now seeing over 40% of our passenger journeys being booked using this platform.

We have also been fortunate to benefit from the fantastic support of our funders Santander and Beechbrook Capital who have provided us with the capacity to execute our exciting growth plans, this has seen us continue our organic and acquisitive growth strategy.

We are proud of our local brands, Dragon Taxis, A2B Radio Cars, V Cars and Amber Cars and we intend to build and develop on this regional platform in the next 12 months, using advanced digital marketing techniques to better talk to our customers.

The continued success and growth of Veezu will rest on our ability to develop strategies that deliver excellent experiences for the passengers who rely on us to move easily within their towns and cities.

We are fully committed to leading the way in the private hire taxi sector and as part of the burgeoning Mobility as a Service (MaaS) sector. Our ongoing investment in technology, safety and customer service initiatives, will also ensure we provide an excellent passenger and driver experience. This, along with a great team will lead to an exciting platform for growth going into 2019.”

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Joel Hope Bell

Veezu CEO, Joel Hope-Bell, dies aged 44

It is with the deepest sadness that we announce Veezu CEO and former investment banker, Joel Hope-Bell, has died aged 44, following a short battle with cancer.


Joel Hope-Bell gained nearly 20 years’ experience in corporate finance at City firms before returning to work in Wales in 2015 to lead prominent roles in Veezu and Smart Solution.

Joel Hope-Bell was raised in Llandovery, Carmarthenshire, where he attended Ysgol Pantycelyn, before studying Environmental Science at the University of Leeds, achieving a first-class degree while raising his two young children. He then qualified as a chartered accountant at Arthur Andersen, where he won national awards for his high scoring in professional exams.

He later secured a string of senior roles at the Bank of America Merrill Lynch, DC Advisory, Morgan Stanley and UBS, advising international clients on mergers and acquisitions and capital market transactions, as well as debt financing and restructuring. Before his return to Wales, he was managing director at the global finance advisory and investment banking firm, Duff and Phelps.

Leaving his career at City finance firms, Joel Hope-Bell joined two of Wales’ fastest growing businesses that operate across the UK: Smart Solutions, an outsourced services provider, and Veezu, the parent company of private hire and taxi operators.

During his time as chief financial officer at Smart Solutions, the business grew from £40 million turnover to £98 million, and he implemented new integrated systems and delivered cost improvement programmes.

In 2017, Joel Hope-Bell was appointed chief executive officer of Veezu and chairman of Smart Solutions. Within four months of his appointment, he led the biggest acquisition of a regional taxi business in Veezu’s history, increasing the number of drivers across the group by 40%. During his time at Veezu, the company debuted at number four on The Sunday Times Fast Track 100.

Speaking about Joel Hope-Bell, the founder of Smart Solutions, Nathan Bowles, said: “When it was first suggested to me that I should meet Joel, I used all of the tools available to us in terms of research. I Googled him, read his biography and asked around. I instantly thought that, this guy who had seemingly achieved so much, so young and was so bright, couldn’t possibly be a nice guy.

“However, when I eventually met Joel, with some trepidation, I was at ease within seconds; very rarely do people walk into your life and you have an immeasurable instant respect for them. I knew from the first meeting we would go on to work together closely and successfully.

“Joel was the calmest and brightest person to have around. He was liked and respected by everyone who he met – he made time for everybody. His intelligence was paramount, yet he was one of the most humble men I have had the pleasure of knowing. He will be sorely missed.”

Outside of his professional career, Joel Hope-Bell was a dedicated and passionate family man, husband to Eleanor and father to six children – Joshua, Bethan, Ewan, Evelyn, Emilia and Elisabeth. He was also a keen supporter of charities, in particular the NSPCC, so much so that both Smart Solutions and Veezu have donated more than £40,000 to the charity in the last 12 months.

Joel Hope-Bell was born on 7 November 1973 and died on 21 May 2018.

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A2B Radio Cars
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For further information, please see our contact details below:

Livingstone House
Langstone Business Village
NP18 2LH
United Kingdom


By phone:
01633 415710