Pudsey B Line Joins Forces with Amber Cars

Leeds’ largest taxi and private hire vehicle operator, Amber Cars (part of the Veezu Group), has acquired Pudsey B-Line to further expand its service area across West Yorkshire.

The acquisition of Pudsey B-Line will see the Veezu Group partner with an additional 50 licensed vehicles in West Leeds. Operating under the existing and well-known Amber Cars brand, the deal provides the Pudsey B-Line drivers and their passengers an even better experience with better technology and multiple ways to easily book and pay for journeys.

Chris Neary, Amber Cars Regional Director, said: “This is great news for Pudsey B-Line drivers and their passengers. Residents and businesses will benefit from increased capacity and more ways to book journeys. Amber Cars has market-leading technology and excellent service standards.” The Amber Cars booking app, available for both Android and Apple devices, enables passengers to book a journey in just three taps. Alternatively, if passengers prefer, they can still make a booking by using the existing telephone numbers for Pudsey B-Line. Payment by either cash or card is available on all bookings, or alternatively using a new cashless payment option called AirPay.

Amber Cars was also one of the first private-hire operators to introduce additional COVID-safety measures in 2020 to make journeys as safe as possible for both passengers and driver-partners. The measures, designed to mitigate the spread of coronavirus, include specialist cleaning regimes, trialling in-vehicle protective screens, and making available more than 270,000 face coverings to driver-partners, free of charge, for their own use while driving.

The deal to acquire Pudsey B-Line is the third acquisition by Amber Cars within 13 months. In early 2020, Gee Gee Cars - located in Beeston, and Premier Cars - based in Moortown, joined the ranks at Amber Cars.