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Veezu launches Smarter Local Rides in Leeds

14 April 2024

Leeds’ biggest private hire operator Amber Cars is changing its name to Veezu.

Veezu is the UK's fastest-growing and largest private hire technology platform and operates from regional hubs across the country. Amber Cars has been operating across the Leeds and Bradford area since 1987 and was acquired by Veezu in 2015. Since then, the firm has grown to partner with more than 16,000 driver-partners across the UK and has grown exponentially with the acquisition of local brands like Premier Cars, Gee Gee Cars and Wheels Private Hire.

This rebrand marks a significant milestone in the firm’s journey towards revolutionising transportation services in Leeds, Bradford, and neighbouring areas.

Chris Neary, Regional Operations Director for Veezu in Leeds, said: "The rebrand is more than a name change. We are firmly putting the Veezu name on the map in Leeds whilst staying committed to serving our local community. We’re introducing new technology to make it easier for people to access transportation across the region and continue to support hyperlocal causes to ensure we remain at the heart of our communities."

Passengers can still call the usual local number 0113 202 2112 but Veezu is introducing a new mobile app so that passengers can skip queues and book a ride in a matter of seconds.

The new app will give passengers a much-improved user experience, with smarter address search capabilities, easier access and improved functions across the board. Veezu also offers multiple payment options, including Google Pay, Apple Pay, AirPay, card, or cash, making travel even more convenient for passengers.

As part of its rebranding efforts, Veezu is excited to unveil an extensive marketing campaign entitled 'Smarter Local Rides' in the Leeds private hire vehicle market. The campaign also introduces its 'Funded by Veezu’ initiative to residents across the region. The new community support programme is a way in which local not-for-profit initiatives can receive grants and support.

Driver-partners, local businesses and passengers are invited to embrace the Veezu identity and continue its mission to provide safe, efficient, and affordable transportation services to the communities of Leeds, Bradford and beyond.

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